(KR / PORTFOLIO)

hey, i'm kyndall.

a ugc creator & creative strategist for apps, tech & saas. i create short-form videos that feel human, native to the feed & built to actually perform.

kyn@bykyndall.com → see the work

(01) CLIENT WORK

paid ads

apps & tech

Opal

problem / solution

angle: creative burnout / phone overstimulation.
goal: drive trial by resonating with high-identification pain.

Preply

educational testimonial

angle: structured learning vs scattered apps.
goal: drive sign-ups through clarity + personalization.

Replit

use-case product demo

angle: real-time app build from a relatable problem.
goal: show that technical complexity is no longer a barrier.

Preply

educational product demo

angle: structured learning vs scattered self-study.
goal: one-to-one tutoring as the faster, clearer path to measurable progress.

(02) CREATIVE TESTING

performance testing

isolating what actually moves the metric. for this client i built a custom testing structure — concept × hook permutations to find the winner before scaling spend.

PRISM AI 1 core concept · 3 hook variations

product demo · hook v1

angle: cutting through tech news noise in 60 seconds.
goal: drive pro conversions by replacing scattered news feeds with focused AI updates.

product demo · hook v2

angle: social identity — stay sharp on AI and tech.
goal: drive pro conversions by making Prism feel like the obvious upgrade for tech-aware people.

product demo · hook v3

angle: before / after feed transformation.
goal: drive pro conversions by showing the tangible difference Prism makes to your daily tech news intake.

HONEYDEW 2 core concepts · 2 hook variations each

core concept A

problem-forward

angle: Saved recipes graveyard — never cooking what you save
goal: Honeydew as the fix for recipe chaos → actual dinners

problem-forward

angle: Saved recipes graveyard — never cooking what you save
goal: Honeydew as the fix for recipe chaos → actual dinners

core concept B

demo-led

angle: Stop saving, start cooking — full app walkthrough
goal: Show the save → plan → shop flow that replaces the scroll

demo-led

angle: Stop saving, start cooking — full app walkthrough
goal: Show the save → plan → shop flow that replaces the scroll

(03) THE NUMBERS

analytics

screenshots pulled straight from the platform dashboards.

(04) WHO'S BEHIND THIS

about me

i'm kyndall, a ugc creator with a background in paid media and creative strategy.

i care about how things feel and how they perform. i think about where attention drops, what makes someone keep watching, and what actually makes them click.

my experience behind the scenes in digital marketing shapes how i approach every piece of content. i love creating voices that feel natural and story-driven, but are still built with intention and purpose.

i think like a marketer, but create like a human.

(05) LET'S WORK

let's create together

services i offer —

◦ UGC video packages
◦ creative strategy & concepting
◦ scriptwriting & hook development
◦ UGC photography

kyn@bykyndall.com

replies within 24 hours, mon–fri.